Spotify has introduced a new featured called “Discover Weekly” that is aimed at providing you with a weekly mixtape of music based on your music preferences. You will find the appropriately named playlist “Discover Weekly” at the top of your playlist hierarchy. My initial impression of this feature is very positive. The first 3-4 songs were bands that I have never heard of, but ones that fit in perfectly with the type of music that I listen to. Spotify bases the playlist not only on songs that you love, but on songs that other people are playing who love the same music. They not only selected new bands, but they picked out some deep cuts from bands that I already knew. Spotify describes this feature as
It’s like having your best friend make you a personalised mixtape every single week.
So far, I can say that I agree with that sentiment. I listened to the full two hour playlist and enjoyed it all the way through. I have never said that in the past about similar features offered by Pandora or other similar services. As a consumer, I have been critical of Spotify features in the past but…they got this one right!!